esd bhd and ctd–trio that makes Email Marketing server work.

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esd bhd and ctd–trio that makes Email Marketing server work.

By neel November 27th, 2007

First it might look like what I am writing is gibberish esd, ctd and bhd doesn’t make much sense do they?

Guys they don’t if you have worked in Siebel Marketing and specifically in Email Marketing server.

ESD: Stands for email sending daemon
CTD: Stands for Click through daemon
BHD: Stands for Bounce Handling daemon

They all have important and distinct role to play in functioning of Email Marketing Server.

ESD: Email Sending Daemon as the name suggests this is the component that is responsible to send mails if you launch an Email Campaign in Siebel.

CTD: Click through Daemon is the service that helps us to track user activities. It encodes the URL in the mails that is sent to users to record user click on that URL and then redirecting to actual URL that user has clicked. To make it simple I will give an example.

You send a mail with following text

This is a link to website

When user clicks on that link it will first invoke a web service that will record that user clicked on URL and then user will be redirected to Siebel Unleashed website. Recording of the clicking is transparent to user and he is only see that destination address.

So, CTD helps us to learn about user preferences and make changes to our campaign accordingly. With help of email campaigns you can track details like

At what time user opened the email
Links that were clicked by user
Track User response if any

BHD: Bounce handling daemon is responsible for handling if an email that was sent is bounced. This can happen for reasons like

Wrong email address (hard bounce)
Email account is full to its capacity (soft bounce)
Email Server is temporarily available

BHD tracks both hard and soft bounces and provides you information accordingly.

While working on Email marketing server I realized for the first time that news letter that we receive in our email are being used by companies to track our preferences and provide us with personalized services.

Can this be considered as Privacy issue? The question is open for debate. What do you have to say about it???

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2 Comments at "esd bhd and ctd–trio that makes Email Marketing server work."

Varya May 22nd, 2008 (#)

Cool, I’ve learned something new from this post!

As for the privacy issue - tracking preferences for improving the service isn’t something I consider inacceptable. This doesn’t seem to harm users. Besides that, if a person really really wants to keep a secret what sites he visits then he can copy/paste the link to his browser. If I understood the article right then the statistics won’t be collected in a scenario of copying/pasting links to new browser windows.

Bhupendra June 2nd, 2008 (#)

Cansomeone explain about the SMTP and POP3 Integration with Siebel. The config parameter that needs to be specified for SMTP/POP3?ESD/CTD etc so someone can understand the complete setup and important files in the architecture.

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